Evaluation Criteria

You can get a total of 100 points. Up to 40% of your score will be on results.

• Challenge: 0-5 points What was challenge? Something critical to the success or survival of the company or organization? Major product launch or corporate initiative? Or just a solid project in a business-as-usual mode? It’s all good. Give us some perspective and let us know the challenges you faced.
• Objectives: 0-5 points What were your objectives? Now we know where you were, we also need to know where you wanted to go. Were your objectives measurable? You get points for being very clear about what you expected to achieve.
• Strategy: 0-30 points Did you develop a comprehensive strategy?
• Tactics: 0-20 points Did your tactics all derive from strategy, and did they all support your objectives? Were they well-planned and well-executed?
• Results: 0-40 points What were the measurable results? Can you demonstrate that the program was a success? Show us!

Final scores will be tabulated by NAMA’s CPA, a Deloitte associate.