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[Podcast] Marrying Art and Commerce with Andy Tyer

With more than 20 years of copywriting and creative directing under his belt, Andy Tyer knows how to market both the things people don’t want to talk about and products they have a passion for. As the senior director of creative services at Brookdale Senior Living, however, Tyer’s new challenge is to get people to […]

Build Your Brand Persona Through Instagram

By Tiera Carlock, Guest Blogger | 2.7.18 While it offers minimal word usage and is less conversational in nature, Instagram can still be a powerful tool for brands to tell their story visually . . . which happens to be a great way to break through today’s marketing clutter. Why has Instagram grown so popular? […]

Just what the Doctor Ordered! Evan Tardy on DrAxe.com’s Digital Success

By Georgia Cross, Guest Blogger | 1.17.18 What do you get when you put an entrepreneur doctor and a curious marketer together? Digital marketing magic with a lot of content. Nashville AMA’s January 2018 program featured Evan Tardy, President of DrAxe.com, a Nashville-based brand that touts growth of 5,000% in just 4 short years. Evan started working […]

Content Marketing Crash Course

By Michael Kennedy, Guest Blogger | 1.12.18 This is a crash-course on Content Marketing. In this post, we’ll be answering why you should consider this strategy, and how you can get started making your own. Joe Pulizzi wrote a great book on the subject: Content Inc. which heavily expands on these ideas. Brands can’t build […]

[PODCAST] Staying focused on healthy marketing with Evan Tardy

As president of the wellness website DrAxe.com, Evan Tardy not only knows how to build a healthy mind and body, but also a healthy marketing strategy for businesses. It’s that secret of strategy he’ll be sharing as 2018’s first AMA Nashville Power Lunch speaker on Thursday, January 11 at City Winery, diving into the history […]