header-imageheader-image-2

NAMA Blog

A Marketing Home Run for the Nashville Sounds

By Edwin Acevedo, Guest Blogger | 4.27.17 The Nashville Sounds have partnered with technology company BKON Connect to create mobile digital experiences for baseball fans at First Tennessee Park. Taking the learnings from a four-game pilot in 2016, they are planning interactive mobile “hack the ballpark” experiences that give fans greater access to stadium information,…Read More

The New Era of Social Media: Private Messaging is The Next Frontier

By Tiffany Pack, Guest Blogger | 4.3.17 At their inception, traditional social media channels such as Facebook and Twitter gained wild, immediate popularity. Why? Because they tapped into the basic human need to connect with other people and redefined how we do so. Its spontaneity, with few controls and freedom from the intrusion of advertising…Read More

Still Fed Up With Millennials? Get Over It.

By Jordan Watkins, NAMA Blogger | 4.1.17 Gone are the days when a singular marketing approach was all that was needed. Today’s marketing campaigns must be able to effectively target more than just a singular audience, generation, or demographic. It’s true, a loyal customer is more valuable and affordable to target than a potential one….Read More

Volunteer Spotlight: Knight Stivender

Knight Stivender CEO, Girls To The Moon Director of Client Success, Alcott Marketing Science Volunteer, NAMA Marketing Technology SIG Committee What prompted you to join NAMA? I joined NAMA six years ago when I was transitioning from a career in Journalism to a career in Marketing and Advertising. I found it to be a nice…Read More

Nashville’s Super Bowl Moment

By Samuel Cowden, Guest Blogger | 2.26.17 The Super Bowl is still quite visible in our rearview mirror, and we have been exposed to the year’s most exquisite examples of advertising. The big game was an opportunity for brands to impress, to excite, and to entice. With advertising spots, even the shortest, running bills of…Read More

Volunteer Spotlight: Austin Harrison

Austin Harrison Relationship Director, Identity Visuals NAMA Board Member, Sponsorship Chair What prompted you to join NAMA? I started coming to NAMA events shortly after moving to Nashville. My boss recommended it as a great place to learn about the Nashville marketing community. You currently serve (or have served) on NAMA’s Board. Why did you…Read More

[PODCAST] Busting the myths of brand storytelling with Lindsay Jamieson

By Chuck Bryant | 2.26.17 In today’s advertising environment, selling a product based on emotion is just as important – if not more – than selling based on reason. “It’s very much about emotional positioning or creating emotion in the narrative. Some people are good at that. Some people don’t dare do it,” said Lindsay…Read More

Why going ‘Glocal’ with your Social Media Marketing is an undeniable necessity

By Jordan Watkins, NAMA Blogger | 2.22.17 Platforms like Facebook, Instagram, Twitter, and even Snapchat are no longer simply means of staying in touch with friends. A carefully-tailored online presence across various social media platforms is now essential to any successful marketing campaign or branding strategy. Establishing a social media presence gives your brand a humanly-relatable personality…Read More

Old Church Gets New Life, Thanks to SnapShot Interactive

By Jenny Ciali, Guest Blogger | 2.2.17 When you approach the brick two-story building in East Nashville, formerly known as Riverside Drive Church of Christ, it looks from the outside how it has since 1950. But inside, it’s a whole new world. The walls are buzzing with activity. Construction crews are busy hanging sheet rock, pouring…Read More

Volunteer Spotlight: Tim Earnhart

Tim Earnhart Founder/CEO of Werkshop Branding NAMA Board Member, Chair of Entertainment & Sports Marketing SIG What prompted you to join NAMA? I re-joined NAMA in 2014 as a board member. However, our company had been a member since 2008. NAMA is a great place to find industry thought leadership, networking opportunities, potential business, and…Read More

Please support our sponsors