[PODCAST] Busting the myths of brand storytelling with Lindsay Jamieson

By Chuck Bryant | 2.26.17 In today’s advertising environment, selling a product based on emotion is just as important – if not more – than selling based on reason. “It’s very much about emotional positioning or creating emotion in the narrative. Some people are good at that. Some people don’t dare do it,” said Lindsay…Read More

Why going ‘Glocal’ with your Social Media Marketing is an undeniable necessity

By Jordan Watkins, NAMA Blogger | 2.22.17 Platforms like Facebook, Instagram, Twitter, and even Snapchat are no longer simply means of staying in touch with friends. A carefully-tailored online presence across various social media platforms is now essential to any successful marketing campaign or branding strategy. Establishing a social media presence gives your brand a humanly-relatable personality…Read More

Old Church Gets New Life, Thanks to SnapShot Interactive

By Jenny Ciali, Guest Blogger | 2.2.17 When you approach the brick two-story building in East Nashville, formerly known as Riverside Drive Church of Christ, it looks from the outside how it has since 1950. But inside, it’s a whole new world. The walls are buzzing with activity. Construction crews are busy hanging sheet rock, pouring…Read More

Volunteer Spotlight: Tim Earnhart

Tim Earnhart Founder/CEO of Werkshop Branding NAMA Board Member, Chair of Entertainment & Sports Marketing SIG What prompted you to join NAMA? I re-joined NAMA in 2014 as a board member. However, our company had been a member since 2008. NAMA is a great place to find industry thought leadership, networking opportunities, potential business, and…Read More

Introducing NAMA’s new Entertainment & Sports Marketing Special Interest Group!

By Stephanie Protz, Guest Blogger | 1.24.17 NAMA’s newest Entertainment & Sports Marketing Special Interest Group (SIG) was created to promote and support the marketing profession within the entertainment and sports industry in the Nashville area. It is our goal to present programs that facilitate the highest level of marketing excellence to serve Nashville’s entertainment…Read More

Mayor Megan Barry’s Marketing Plan for 2017

By Chelsea Kallman, NAMA Blogger | 1.23.17 With a fresh year in front of us we decided it was time to get a unique marketing perspective – from the public sector. I spoke with Sean Braisted, Press Secretary for Mayor Megan Barry, to find out how our mayor plans to market Nashville in 2017. A…Read More

Volunteer Spotlight: Karen Stone

Karen Stone Director of Marketing, Amplion Programming volunteer (2003-2004) Programming Chair (2004-2005) President Elect (2005-2006) President (2006-2007) Past President – CEA Award (2007-2008) AMA Professional Chapters Council (2008-2014) AMA Professional Chapters Council President (2011-2014) AMA National Audit and Finance Committee (2014-2016) What prompted you to join NAMA? I joined NAMA to quickly increase my marketing…Read More

The changing attitudes of consumerism in healthcare with Mark Lee Taylor

By Chuck Bryant, Relationary Marketing | 1.4.17 Healthcare in Nashville is a billion-dollar industry, but not all of what drives consumers’ medical decisions is based on what happens on the operating table or in the physician’s office. With more than 20 years under his belt, Mark Lee Taylor knows a thing or two about how…Read More

10 Steps to Create Successful Mobile Apps for Your Organization

By Sanjay Pathak, Guest Blogger   Welcome to the app world. While an online presence is still mandatory to be relevant in business, the landscape of how information is accessed – and how commerce is conducted online – has changed.   The desktop browser is no longer a leader; mobile devices are taking over. Most…Read More

Three Holiday Marketing Campaigns to Bring in the New Year

By Jordan Watkins, Guest Blogger For many, the holidays are an exciting time of the year spent with family while retelling old stories and making new memories. It is also an exciting time of year for the marketing industry as new and unique holiday marketing campaigns are launched and become popular topics of conversation among…Read More

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