Introducing NAMA’s new Entertainment & Sports Marketing Special Interest Group!

By Stephanie Protz, Guest Blogger | 1.24.17 NAMA’s newest Entertainment & Sports Marketing Special Interest Group (SIG) was created to promote and support the marketing profession within the entertainment and sports industry in the Nashville area. It is our goal to present programs that facilitate the highest level of marketing excellence to serve Nashville’s entertainment…Read More

Mayor Megan Barry’s Marketing Plan for 2017

By Chelsea Kallman, NAMA Blogger | 1.23.17 With a fresh year in front of us we decided it was time to get a unique marketing perspective – from the public sector. I spoke with Sean Braisted, Press Secretary for Mayor Megan Barry, to find out how our mayor plans to market Nashville in 2017. A…Read More

Volunteer Spotlight: Karen Stone

Karen Stone Director of Marketing, Amplion Programming volunteer (2003-2004) Programming Chair (2004-2005) President Elect (2005-2006) President (2006-2007) Past President – CEA Award (2007-2008) AMA Professional Chapters Council (2008-2014) AMA Professional Chapters Council President (2011-2014) AMA National Audit and Finance Committee (2014-2016) What prompted you to join NAMA? I joined NAMA to quickly increase my marketing…Read More

The changing attitudes of consumerism in healthcare with Mark Lee Taylor

By Chuck Bryant, Relationary Marketing | 1.4.17 Healthcare in Nashville is a billion-dollar industry, but not all of what drives consumers’ medical decisions is based on what happens on the operating table or in the physician’s office. With more than 20 years under his belt, Mark Lee Taylor knows a thing or two about how…Read More

10 Steps to Create Successful Mobile Apps for Your Organization

By Sanjay Pathak, Guest Blogger   Welcome to the app world. While an online presence is still mandatory to be relevant in business, the landscape of how information is accessed – and how commerce is conducted online – has changed.   The desktop browser is no longer a leader; mobile devices are taking over. Most…Read More

Three Holiday Marketing Campaigns to Bring in the New Year

By Jordan Watkins, Guest Blogger For many, the holidays are an exciting time of the year spent with family while retelling old stories and making new memories. It is also an exciting time of year for the marketing industry as new and unique holiday marketing campaigns are launched and become popular topics of conversation among…Read More

Creating On-Brand Promotions in Your Small Business

By Chelsea Kallman, NAMA Blogger ‘Tis the season for finding a good deal. With the holidays over, most shoppers are finished buying gifts for others, which means now they’re shopping for themselves, and everyone wants to pay the best possible price. But what if your brand is considered luxury, craft, or indie? How can you…Read More

Driving Home The Less-Is-More Lesson

By Karen Cronin, Guest Blogger | 12.8.16 Like most Nashville drivers, I spend a lot of time these days crawling along in the city’s increasingly crazy traffic, longing for some clear, open road. Stopped dead in a recent rush hour, I was struck by the number of ads for lawyers all around me. Splashed across…Read More

Time to invest in a CRM system? Here’s how to make it happen!

By Knight Stivender, Guest Blogger | 12.6.16 Are you a marketer struggling to keep up with your customers and would-be customers Are you finding it a challenge to send them the right emails in a timely fashion? Or make sure they see your digital campaigns? Do you know when they’ve visited your website, and do…Read More

How Starbucks nails (Holiday) marketing – and how to implement it in your brand

By Chelsea Kallman, NAMA Blogger | 12.4.16 Picture this: it’s Halloween weekend, and I’m kind of craving a sweet treat. I’m just having a relaxing evening, scrolling on Instagram, when up pops an advertised post from Starbucks talking up their Frappula Frappuccino. It’s a white chocolate mocha Frappuccino with strawberry sauce added to make it…Read More

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