Nashville American Marketing Association

With consumers bombarded by more content than ever before, how do you make sure your brand breaks through the clutter? In today’s highly competitive marketplace, it’s imperative to build brands that get noticed and make an authentic connection with your target audience.

Join NAMA at our monthly Power Lunch series on June 15 as we present Kent Cunningham, Vice President of Marketing for The Nutro Company, a Division of Mars, Incorporated. Cunningham will reveal the marketing approach that has shaped iconic brands such as M&M’S®, SNICKERS® and PEDIGREE®. Gain insight into the brand building process by seeing a case study of a brand well on its journey to becoming an icon.

As Vice President of Marketing for The Nutro Company, Mars, Incorporated’s natural premium pet food division, Cunningham leads demand creation efforts for the NUTRO® NATURAL CHOICE®, NUTRO® ULTRA®, NUTRO® MAX® and GREENIES® pet food brands. His previous roles with Mars were in brand management supporting the SHEBA® and WHISKAS® cat food brands and in cat food innovation management.

Don’t miss this one-of-a-kind opportunity to learn proven brand-building secrets from one of the best!

Thursday, June 7th
Hilton Garden Inn
1713 Broadway
Networking begins at 11:00

Members and guests are welcome.

Importance of B2B Social Media

Like it or not, social media is playing an ever more important role in the B2B decision making and sales process. As a B2B marketer, having command of  social media tools is critical to the success of your future.

A Nationally Organized B2B Social Media Conference Right Here in Nashville

The American Marketing Association is bringing one of its signature conferences right here to Nashville. If you’re a marketer in a business-to-business marketing position who is seeking to get a social media marketing program in place, or is looking to take their social media success to the next level, you’ll want to check out the event on May 15th and 16th.

What You’ll Learn in B2B Social Media

B2B Social Media will teach you how to drive leads, revenue and repeat business through B2B social media by engaging advocates, influencers and purchasers who are not just engaging online, but energizing your bottom line. You’ll learn advanced strategies and tactics for reaching business buyers and building a long-lasting online community around your organization using the best practices in B2B social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your sales team and front-line employees for enterprise-wide social media engagement.

Finally, you’ll build a multi-channel social media campaign, social media metrics dashboard and engage in case-based problem solving with a high-energy group of marketing peers that are keen to take their social media programs up a notch or two.

When: May 15 & 16 8am-5pm

Where: Courtyard Nashville Downtown
170 Fourth Ave North
Nashville, TN 37219

South of the border
Down ol’ Cool Springs way
Where Peter is Pedro
And Joseph Jose
There’s a little cantina
Well, it’s actually a chain
Where the good folks from NAMA
Will meet once again
There’ll be nachos and queso
Some beer and some wine
And mucho networking, a real good time
If it’s your intention
To see and be seen
Join us at Cozymel’s on May 15!

Don’t miss NAMA’s May Mixer, another great opportunity to mix and mingle with the best and brightest of Nashville’s marketing community. We’ll be heading down to Cozymel’s in Cool Springs this time around to better accommodate our marketing brethren to the south. It’s free, and NAMA membership is not required. Just bring yourself, a stack of business cards and be prepared to expand your circle of contacts and friends!

Tuesday, May 15, 5:00-7:00 p.m.
Cozymels
1654 Westgate Circle
Brentwood, TN 37027

Deby Samuels, Vice President of University Communications and Marketing at Lipscomb University, was named Distinguished Marketer of the Year at NAMA’s festive Achievement in Marketing awards ceremony Wednesday at the Schermerhorn Symphony Center.

In the other big award unveiled at the celebration, the Best of Show title went to Cheekwood Botanical Garden & Museum of Art and Delevante Creative for their work marketing the highly successful Chihuly at Cheekwood exhibit.

Deby’s career spans work at several agencies and corporate positions at Comdata and AmSurg, where she worked before taking on her latest assignment at her undergraduate alma mater. Deby’s wide-ranging experience has made her “fluent” in many areas of marketing, from developing creative materials for a campaign to discovering brand strategy and tactical execution for a product or idea.

The other finalists for Distinguished Marketer of the Year went to Jill Austin, Assistant Vice Chancellor at Vanderbilt University for Strategic Marketing and Chief Marketing Officer, Vanderbilt University Medical Center; and Claire Brick Corby, Vice President for Marketing & Sales, Cheekwood Botanical Garden & Museum of Art.

In the effort awarded Best of Show, Claire worked with Mike Delevante on a marketing program that helped Cheekwood greatly exceed its marketing goals for the Chihuly exhibit with a 750% increase in attendance revenue; an increase in household memberships of 70%; and 265,000 visitors to the Chihuly exhibition.

Other overall awards presented at the AIM ceremonies:

Digital Media Champion — Dave Delaney, Social Media Director, Griffin Technology

Nashville Marketing Community Champion — Holly Rooks Grenvicz, Principal, Werkshop Marketing

Nashville American Marketing Association Champion — Karen Stone, Vice President of Marketing, Catalyst Healthcare Research

2011 AIM Award Category Winners

Marketing Campaign B2B large budget
Emdeon Inspiration Campaign

Marketing Campaign B2C medium budget
CentreSource for Neighborhood MD

Marketing Campaign B2C medium budget
redpepper for Kirkland’s Finders Keepers Campaign

Marketing Campaign B2C large budget
redpepper for Kirkland’s Glee Spree
redpepper for Kirkland’s Hostess Celebration

Marketing Campaign Non-profit
Delevante Creative for Chihuly at Cheekwood
Frist Center for the Visual Arts*

Direct Mail
Emdeon

Website B2B
Baker Donelson Bearman Caldwell & Berkowitz

Website B2C
iDesign Inc. for Fun Pasta Fundraising
Birdsong Creative for Wedding 101 Corporate Website*

Website – nonprofit
Nashville Health Care Council

Online Marketing Campaign
Paramore Redd for TN Dept. of Tourism

Online Blog
Southwestern Company
Birdsong Creative forSticky Jesus Book Blog*

Online Social Media Campaign B2B
David Green Communications for FDRsafety

Online Social Media Campaign B2C
CentreSource

Online Video (on public third-party site)
Nashville Health Care Council

Public Relations Campaign Multimarket
Locomotion Creative and Octopus, LLC for Carefresh Critter College

Public Relations Campaign Non-profit
Driver Productions for Martha O’Bryan Center Champions Breakfast

Event Marketing Under $100k Investment
Nashville Huskers
Martha O’Bryan Center 2010 Champions Breakfast*

Event Marketing over $100k investment
GS&F for LP Building Products/Extreme Makeover: The Nashville Build
Emdeon*

*merit winner