Nashville American Marketing Association

Thursday, February 16, 2012
eSPACES – 1550 West McEwen Drive, Ste. 300, Franklin, TN
6:00 p.m. Registration and Networking
6:30 – 7:45 Event
Cost: $20 NAMA members, $25 non-members

Enter your website for the smackdown (But don’t forget to register, too!)

You asked for it and we heard you. Mark your calendar for NAMA’s eSIG Website Smackdown at eSpaces and its new facility in Cool Springs.

Our panel of experts represents several perspectives: website design, development, management and user experience. Our panelists will include Laurie Kalmanson, Request Marketing, Inc.; Laura Creekmore, Creek Content; Ryan Dunlap, digital creative at redpepper and Elin Mulron, Digital Nashville, moderator. You can submit your website for a Smackdown review by our panel. (Click here). It’s a great way to network and see how your website stands up to critical review.

Hors d’oeuvres, beer, wine and soda will be served.

Join us for a truly special event for Nashville’s marketing community.

Allison Watson

On February 2nd, Allison Watson, the Corporate Vice President of Marketing and Operations for Microsoft in the U.S., will discuss the new world of marketing–how digitally immersive, customer-centric, analytically driven marketing is changing the way Microsoft delights its customers and how the digital revolution is sweeping through the marketing field.  Central to this talk is the notion that in order for today’s CMO to succeed, they must successfully bridge the gap that has traditionally existed between IT and marketing.  Our speaker will impart her lessons learned on ways to:

• Better reach your customer and make their experience more magical,
• Determine what customers need using cutting-edge analytics,
• Convert marketing into a revenue generator,
• Run a truly social organization, and
• How to work effectively with IT to make this all happen.

As corporate vice president of the US Marketing & Operations Group, Watson leads marketing and strategic business development for Microsoft’s largest geographic market. Prior to assuming her current role in 2010, Watson spent eight years as head of the Worldwide Partner Group. A recipient of many accolades–Business Week named Watson as one of the top people to watch to gauge the economic recovery.

Be sure to tell your friends as they won’t want to miss this rare event. We recommend registering early as we expect a sold-out crowd.

Hilton Garden Inn, 1715 Broadway, Networking begins at 11:00

How Zappos created a company that employees love and service that makes customers rave.

Robert Richman

Marketing isn’t just to your external audiences, but also to your company’s employees. How do you help create a culture that keeps employees engaged and customers coming back? Join NAMA on Thursday, March 1^st for a lunch filled with networking and knowledge from Robert Richman, Product Manager of Zappos Insights, the Zappos family company dedicated to helping businesses with their cultures. This presentation will not only interest marketing professionals, but also HR managers as Richman will describe how Zappos builds a culture that consistently is ranked one of the best places to work in the U.S. As part of Zappos, Richman’s group Zappos Insights helps 1000 people every month to discover how a workplace can help people grow, inspire amazing service and ultimately, drive revenue.

Richman started Zappos Insights while working at the parent company, building the model from a proof-of-concept web site, to a robust business. Previous to joining Zappos, Robert developed digital marketing strategies for brands including Tony Robbins, Sony, Billboard and best-selling business authors. Robert co-founded the Affinity Lab, a collaborative workspace for entrepreneurs that continues to graduate more than 150 businesses in Washington, DC.

  A bonus! All attendees receive 20% off at Zappos.com.

Join us Thursday, March 1st at the Hilton Garden Inn, 1715 Broadway, 37203

Members and non-members invited.

Networking starts at 11:00

Deby Samuels, Vice President of University Communications and Marketing at Lipscomb University, was named Distinguished Marketer of the Year at NAMA’s festive Achievement in Marketing awards ceremony Wednesday at the Schermerhorn Symphony Center.

In the other big award unveiled at the celebration, the Best of Show title went to Cheekwood Botanical Garden & Museum of Art and Delevante Creative for their work marketing the highly successful Chihuly at Cheekwood exhibit.

Deby’s career spans work at several agencies and corporate positions at Comdata and AmSurg, where she worked before taking on her latest assignment at her undergraduate alma mater. Deby’s wide-ranging experience has made her “fluent” in many areas of marketing, from developing creative materials for a campaign to discovering brand strategy and tactical execution for a product or idea.

The other finalists for Distinguished Marketer of the Year went to Jill Austin, Assistant Vice Chancellor at Vanderbilt University for Strategic Marketing and Chief Marketing Officer, Vanderbilt University Medical Center; and Claire Brick Corby, Vice President for Marketing & Sales, Cheekwood Botanical Garden & Museum of Art.

In the effort awarded Best of Show, Claire worked with Mike Delevante on a marketing program that helped Cheekwood greatly exceed its marketing goals for the Chihuly exhibit with a 750% increase in attendance revenue; an increase in household memberships of 70%; and 265,000 visitors to the Chihuly exhibition.

Other overall awards presented at the AIM ceremonies:

Digital Media Champion — Dave Delaney, Social Media Director, Griffin Technology

Nashville Marketing Community Champion — Holly Rooks Grenvicz, Principal, Werkshop Marketing

Nashville American Marketing Association Champion — Karen Stone, Vice President of Marketing, Catalyst Healthcare Research

2011 AIM Award Category Winners

Marketing Campaign B2B large budget
Emdeon Inspiration Campaign

Marketing Campaign B2C medium budget
CentreSource for Neighborhood MD

Marketing Campaign B2C medium budget
redpepper for Kirkland’s Finders Keepers Campaign

Marketing Campaign B2C large budget
redpepper for Kirkland’s Glee Spree
redpepper for Kirkland’s Hostess Celebration

Marketing Campaign Non-profit
Delevante Creative for Chihuly at Cheekwood
Frist Center for the Visual Arts*

Direct Mail
Emdeon

Website B2B
Baker Donelson Bearman Caldwell & Berkowitz

Website B2C
iDesign Inc. for Fun Pasta Fundraising
Birdsong Creative for Wedding 101 Corporate Website*

Website – nonprofit
Nashville Health Care Council

Online Marketing Campaign
Paramore Redd for TN Dept. of Tourism

Online Blog
Southwestern Company
Birdsong Creative forSticky Jesus Book Blog*

Online Social Media Campaign B2B
David Green Communications for FDRsafety

Online Social Media Campaign B2C
CentreSource

Online Video (on public third-party site)
Nashville Health Care Council

Public Relations Campaign Multimarket
Locomotion Creative and Octopus, LLC for Carefresh Critter College

Public Relations Campaign Non-profit
Driver Productions for Martha O’Bryan Center Champions Breakfast

Event Marketing Under $100k Investment
Nashville Huskers
Martha O’Bryan Center 2010 Champions Breakfast*

Event Marketing over $100k investment
GS&F for LP Building Products/Extreme Makeover: The Nashville Build
Emdeon*

*merit winner