Nashville AMA’s Business to Business Marketing Special Interest Group (the B2B SIG) supports marketers with focused discussions, speakers and events that address the unique challenges and opportunities facing professionals in B2B. With ever increasing demands to build brand while driving and qualifying more leads for sales, the ROI of B2B marketing is critical.
For the 2016/2017 NAMA year, the B2B SIG is focused on presenting client side case studies and breakthrough results campaigns to help B2B marketers improve results in their own businesses and agencies. We are also committed to providing a smaller, intimate event culture, where conversations are active, business friendships are fueled and topics important to B2B marketers are deeply investigated.
Our first event was held on August 23 and two more events total are planned over 2016 through May 2017. Details will be announced. Please contact Paula Milam of TruStar Marketing, the B2B SIG Chair, to learn more, to get connected or get involved as a volunteer.