By Chelsea Kallman, NAMA Blogger | 1.23.17
With a fresh year in front of us we decided it was time to get a unique marketing perspective – from the public sector.
A common tagline for our great city is “Nashville – A great place to live, work, and play.” Mayor Megan Barry plans to continue marketing our city as such, which is great because there has been plenty of news that confirms its truth.
Travel and Leisure named Nashville one of the friendliest cities in America. Braisted says this is due to local residents and workers who ensure all visitors leave with a great impression.
Another accolade: Forbes named Nashville the fourth best city for tech jobs.
“We have been very successful in bringing tech companies from the Bay Area to Nashville, while also growing our homegrown tech community through organizations like the Entrepreneur Center and Nashville Technology Council,” Braisted said.
The Mayor plans to play up what is already great about Nashville. This means embracing Nashville as Music City, including the television show ‘Nashville.’ He says the show highlights our culture and many entertainment venues in our city.
“It is one of the best investments we can make from a marketing standpoint in helping to ensure the show will remain on the air in this coming year and have the number of episodes necessary to be syndicated,” Braisted explained.
Because Nashville is comprised of many different types of people, it would be difficult to look past all the artists in our population.
“Nashville’s creative community enriches the quality of life for all of our residents and sets our city apart from others,” he continued.
A tangible investment in this branding has been The Ryman Lofts, an MDHA project providing affordable housing options for artists.
“Additionally, we are looking at ways to expand the availability of maker space in Nashville so that creative and talented people have a physical place to turn their ideas and dreams into reality,” Braisted said.
Mayor Megan Barry also wants to embrace diversity, inclusion, and equity. She doesn’t want to shy away from shining light on difficult, yet important topics.
“As the Mayor often says, it doesn’t matter where you come from, how you got here, or whom you love – Nashville should remain a warm and welcoming place to call home,” Braisted said.
He also reminds us of last summer when, following the nationwide officer-involved shootings, Mayor Barry held a Race, Equity, and Leadership summit bringing nearly 1,000 community members and Metro officials together to discuss areas where they could improve the community.
The Mayor also hosted a youth violence summit, bringing together more than 400 students from Nashville’s public high schools to discuss key issues and ways to proactively address them.
Stemming from this summit came Opportunity NOW, an initiative aimed at connecting youths age 14-24 with meaningful paid internships or jobs over the summer break. This is a private-public partnership, and the goal is to employ 10,000 youth in 2017. Businesses and nonprofits around the city are being asked to step up to be a part of Opportunity NOW. One of the first companies to sign on was HCA, which donated $250,000 to fund 100 internships.
Another driving force in Mayor Megan Barry’s plan to continue Nashville’s growth is nMotion, a $6 billion, 25-year strategic plan for mass transit. She is developing nMotion so Nashville can join other major cities that have a “robust transit system.” This project is currently working to establish long term funding streams.
At a time when Nashville is quickly growing in both popularity and population, we are all fortunate to have such a goal-oriented leadership team in our local government.
What are your growth plans for yourself, your company, and Nashville in 2017?