Deby Samuels, Vice President of University Communications and Marketing at Lipscomb University, was named Distinguished Marketer of the Year at NAMA’s festive Achievement in Marketing awards ceremony Wednesday at the Schermerhorn Symphony Center.
In the other big award unveiled at the celebration, the Best of Show title went to Cheekwood Botanical Garden & Museum of Art and Delevante Creative for their work marketing the highly successful Chihuly at Cheekwood exhibit.
Deby’s career spans work at several agencies and corporate positions at Comdata and AmSurg, where she worked before taking on her latest assignment at her undergraduate alma mater. Deby’s wide-ranging experience has made her “fluent” in many areas of marketing, from developing creative materials for a campaign to discovering brand strategy and tactical execution for a product or idea.
The other finalists for Distinguished Marketer of the Year went to Jill Austin, Assistant Vice Chancellor at Vanderbilt University for Strategic Marketing and Chief Marketing Officer, Vanderbilt University Medical Center; and Claire Brick Corby, Vice President for Marketing & Sales, Cheekwood Botanical Garden & Museum of Art.
In the effort awarded Best of Show, Claire worked with Mike Delevante on a marketing program that helped Cheekwood greatly exceed its marketing goals for the Chihuly exhibit with a 750% increase in attendance revenue; an increase in household memberships of 70%; and 265,000 visitors to the Chihuly exhibition.
Other overall awards presented at the AIM ceremonies:
Digital Media Champion — Dave Delaney, Social Media Director, Griffin Technology
Nashville Marketing Community Champion — Holly Rooks Grenvicz, Principal, Werkshop Marketing
Nashville American Marketing Association Champion — Karen Stone, Vice President of Marketing, Catalyst Healthcare Research
2011 AIM Award Category Winners
Marketing Campaign B2B large budget
Emdeon Inspiration Campaign
Marketing Campaign B2C medium budget
CentreSource for Neighborhood MD
Marketing Campaign B2C medium budget
redpepper for Kirkland’s Finders Keepers Campaign
Marketing Campaign B2C large budget
redpepper for Kirkland’s Glee Spree
redpepper for Kirkland’s Hostess Celebration
Marketing Campaign Non-profit
Delevante Creative for Chihuly at Cheekwood
Frist Center for the Visual Arts*
Direct Mail
Emdeon
Website B2B
Baker Donelson Bearman Caldwell & Berkowitz
Website B2C
iDesign Inc. for Fun Pasta Fundraising
Birdsong Creative for Wedding 101 Corporate Website*
Website – nonprofit
Nashville Health Care Council
Online Marketing Campaign
Paramore Redd for TN Dept. of Tourism
Online Blog
Southwestern Company
Birdsong Creative forSticky Jesus Book Blog*
Online Social Media Campaign B2B
David Green Communications for FDRsafety
Online Social Media Campaign B2C
CentreSource
Online Video (on public third-party site)
Nashville Health Care Council
Public Relations Campaign Multimarket
Locomotion Creative and Octopus, LLC for Carefresh Critter College
Public Relations Campaign Non-profit
Driver Productions for Martha O’Bryan Center Champions Breakfast
Event Marketing Under $100k Investment
Nashville Huskers
Martha O’Bryan Center 2010 Champions Breakfast*
Event Marketing over $100k investment
GS&F for LP Building Products/Extreme Makeover: The Nashville Build
Emdeon*
*merit winner
Track and submit your progress as a NAMA Power Marketer.