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April 18, 2012
Importance of B2B Social Media Like it or not, social media is playing an ever more important role in the B2B decision making and sales process. As a B2B marketer, having command of social media tools is critical to the success of your future. A Nationally Organized B2B Social Media Conference Right Here in Nashville [...]
Posted in Events, News0 Comments
April 17, 2012
South of the border Down ol’ Cool Springs way Where Peter is Pedro And Joseph Jose There’s a little cantina Well, it’s actually a chain Where the good folks from NAMA Will meet once again There’ll be nachos and queso Some beer and some wine And mucho networking, a real good time If it’s your [...]
Posted in Events, NAMA, Networking0 Comments
April 18, 2012
Strategy is Key to Successful Content Marketing Nicole Provonchee, VP, Parthenon Publishing Content marketing consumes about a quarter of all marketing budgets today and 60 percent of marketers expect to maintain or increase their content marketing budgets in the coming year, according to the Content Marketing Institute. That has led many to proclaim, “content is [...]
Posted in Business + Thought Leadership, News1 Comment
March 30, 2012
I like this Wikipedia definition of creativity. “Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art, a novel, a joke, etc.) that has some kind of value.” There is every reason to include marketing, marketing strategy, and marketing creative into this definition of creative. Cause [...]
Posted in Creativity Blog, Marketing Ideas0 Comments
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Deep Dive into B2B Social Media with an AMA ConferencePosted April 18, 2012
Join Us For NAMA’s Monthly Mixer May 15!Posted April 17, 2012
Building An Iconic Brand – NAMA Power Lunch June 15Posted May 16, 2012
Questions to Help You Plan Your Content MarketingPosted April 18, 2012
A Creative Case For Cause MarketingPosted March 30, 2012
